On this day in 2005, Toby Keith’s I Love This Bar & Grill opens in Oklahoma City. The singer was on hand for an opening-day ribbon-cutting ceremony.

Toby Keith’s I Love This Bar & Grill is a restaurant chain inspired by the country music singer Toby Keith and founded by Boomtown Entertainment. The bar is named after Keith’s 2003 single “I Love This Bar”, which was taken from his eighth studio album Shock’n Y’all.

Toby Keith’s Bar & Grill locations operate as full-service restaurants with large bars in the shape of guitars. They primarily serve American cuisine, especially Southern food. The bars regularly have live musical entertainment from local performers without a cover charge. Keith himself has made surprise visits to franchises, where he performs and socializes with fans.