CUPERTINO (AP) — Apple on Tuesday will unveil its next line-up of iPhones amid a global trade war that’s added a potential price increase to the usual intrigue surrounding the annual evolution of the company’s marquee product.

The new iPhones will be the first to be released since President Donald Trump returned to the White House and unleashed a barrage of tariffs, in what his administration says is an attempt to bring overseas manufacturing back to the U.S. — a crusade that has thrust Apple CEO Tim Cook into the hot seat.

If Apple follows the same naming scheme since the product’s 2007 debut, the new models will be called the iPhone 17. But the Cupertino, California, company recently deviated from tradition with its naming formula for the iPhone operating system. When the next version of its iOS system was previewed at its developers conference in June, Apple revealed the free update will be called iOS 26 in reference to the upcoming year — a marketing technique that automakers have embraced for decades.

Regardless, these new iPhones are still expected to be made in Apple’s manufacturing hubs in China and India, much to the Trump administration’s consternation.

Both Trump and U.S. Commerce Secretary Howard Lutnick have repeatedly insisted that iPhones be made in the U.S. instead of overseas. It’s an unrealistic demand that analysts say would take years to pull off and would result in a doubling, or even a tripling, of the iPhone’s current average price of about $1,000.

Cook tried to placate Trump by initially pledging that Apple would invest $500 billion i n the U.S. over the next four years, and then upped the ante last month by adding another $100 billion to the commitment. He also gifted Trump a statue featuring a 24-karat gold base.

That kind of diplomacy has helped insulate Apple from Trump’s most severe tariffs. However, the iPhones being brought into the U.S. still face duties of about 25%, stoking speculation that the company will reveal its first across-the-board price increase in five years in an effort to preserve its hefty profit margins.

Since 2020, Apple has charged $800 for its basic iPhone and $1,200 for its top offering, but analysts now believe the company may raise prices by $50 to $100 on some of the new models. If Apple does announce price increases, it will come just weeks after Google held steady on prices for its new Pixel smartphones.

Whatever Apple ends up charging for the next iPhone, the new line-up isn’t expected to be much different from last year’s model — the first to be designed for a wide range of new artificial intelligence features. While the iPhone 16 has proven to be popular, the models didn’t sell quite as well as analysts had anticipated because Apple failed to deliver all the AI-fueled improvements it had promised, including a smarter and more versatile Siri assistant. The Siri improvements have been pushed back until next year.

That has lowered the expectations for this year’s line-up, which will likely include the usual improvements in camera quality and battery life on top of a slightly redesigned appearance. The most significant new twist could be the introduction of an ultra-thin iPhone dubbed “Air” — a moniker Apple already slaps on like its sleekest iPads and Mac computers.

The relatively minor updates to recent iPhone models are raising questions about Apple’s ability to innovate in the fast-moving era of AI, said Forrester Research analyst Thomas Husson. “Apple is reaching a tipping point, and I expect 2026 and 2027 to be pivotal years.”

Apple’s AI follies, combined with its exposure in Trump’s trade war, have weighed on the company’s stock, while the market values of Big Tech peers like Microsoft, Nvidia, Meta Platforms and Google parent Alphabet have been surging.

Although Apple’s stock price is still down by 4% so far this year, the shares have been bouncing back in recent months amid signs it won’t be as hard hit by the tariffs as once feared, and a highly anticipated court ruling cleared the way for the company to continue receiving $20 billion annually to lock in Google’s search engine as the default option on iPhones.

NASHVILLE, Tenn. (AP) — Mark Volman, a founding member of the 1960’s pop group The Turtles, whose hits include “Happy Together” and “Elenore,” died in Nashville, Tennessee, on Friday after a brief, unexpected illness, according to his publicist, Ame Van Iden. He was 78.

Volman was known for his exuberant stage presence and distinctive vocals. In a 1967 performance of “Happy Together” posted to YouTube, Volman wears bright orange and dances around with a French horn that he doesn’t appear to play, but does place on bandmate Howard Kaylan’s head.

His significant other, Emily Volman, posted to his official Instagram account that Volman had joked he wanted news of his death to read, ”‘Teen Idol Dead, Drugs Suspected’.”

“I messed up!” she posted. “Sorry, honey.”

She called him a “magical man” who was “goofy and happy and funny and smart and generous and kind and talented and gentle and creative and thoughtful and hardworking and tough and unique.”

The Turtles broke up in 1970 during an acrimonious split with their label, and a contract clause would not allow the members to perform under their own names. So Volman and Kaylan reinvented themselves as the duo Flo & Eddie, earning a reputation for their humor and versatility. They toured with Frank Zappa’s Mothers of Invention, created background vocals for Bruce Springsteen, and wrote music for television shows like Strawberry Shortcake.

“Always funny, always upbeat, and a spirited and inventive performer, we will miss him greatly,” Evan Cohen, Volman’s attorney and longtime friend, posted to Facebook. He wrote that Volman and Kaylan set an example by advocating for the rights of musicians in owning their recordings and band names. They eventually regained control of The Turtles’ music and name and began touring again.

During a “Happy Together” tour in 2011, Volman told The Daily Republic that he constantly heard stories from people about what the hit song meant to them, including many people who played the tune at their weddings.

“That one song changed our entire future forever,” Volman said. “We were very fortunate to be part of a song that has such staying power. That song has really become part of the American life of so many people.”

A “borderline C” student in high school who figured he would do sheet-metal work like his father if his band didn’t take off, Volman enrolled in college at age 45 after visiting a school with his older daughter. He eventually earned a master’s degree and started teaching music business, landing at Belmont University in Nashville in 2005. He would even take students on tour with him as part of his classes, giving them firsthand experience in tour management, stage management, audio engineering and tour accounting.

Speaking about the decision to teach, Volman told the Nashville Scene at the time, “Successful artists are few and far between, and I wanted to attach an element of reality to things. Failure is an option, a good option because it teaches you to pick yourself up. Just because you put out a record that doesn’t succeed, that doesn’t make it a bad record.”

In 2023, he published his memoir, “Happy Forever: My Musical Adventures With The Turtles, Frank Zappa, T. Rex, Flo & Eddie, and More.”

Volman was diagnosed in 2020 with Lewy body dementia, but he continued to perform on annual “Happy Together” tours in the years that followed. He publicly revealed his diagnosis in 2023.

He is survived by Emily Volman; his ex-wife, Pat Volman; and their daughters, Hallie Volman and Sarina Miller; and his brother, Phil Volman.