MACY'S TO CLOSE 150 NAMESAKE STORES AS SALES SLIP, PIVOT TO LUXURY WITH NEW BLOOMINGDALE'S LOCATIONS

Macy’s to close 150 namesake stores as sales slip, pivot to luxury with new Bloomingdale’s locations

NEW YORK (AP) — Macy’s will close 150 unproductive namesake stores over the next three years, including 50 by year-end. The company made the announcement Tuesday after posting a fourth-quarter loss and declining sales. As part of the strategy, Macy’s aims to upgrade its remaining 350 stores, with plans to add more salespeople to fitting areas and shoe departments, while adding more visual displays like mannequins. At the same time the company signaled a pivot to luxury, which has fared better overall. The retailer plans to open 15 of its higher end Bloomingdale’s stores and 30 of its luxury Bluemercury cosmetics locations.

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